Around the Net
Marketing Search To Baby Boomers
- MarketingSherpa, Monday, May 14, 2012 4:03 PM
How do marketers market products online to the 70-plus age group when the target audience focuses on physical and mental challenges that come with age? Steve Parker explains. It starts with a computer that is specifically for seniors -- the WOW! Computer, supported by A/B testing that led to a 400% increase in sales in one year, and a 90% lift in conversion rates.
