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How To Protect Google Analytics Data

If Google Analytics files become corrupt for one reason or another -- possibly someone hacking into the account -- marketers should know how to access the files. Lars Lofgren guides us through how to hack into Google Analytics files, and then how to protect them from being hacked. He begins with explaining how Google Analytics Tracking Code works, how to find the code on any home page, and how to create a filter that will prevent others from gaining access to the data. 

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