Around the Net
P&G Good As Gold With London
- NY Sports Marketing, Wednesday, May 16, 2012 7:14 AM
P&G has aligned with some 150 Olympic athletes and hopefuls worldwide encompassing brands from Tide and Bounty to Pantene and CoverGirl. But the major strategy revolves around "Thank You Moms," a campaign the company said will empower families, improve the personal lives of U.S. athletes in London and, bottom line, help P&G reach its goal of $500 million in Summer Games-related incremental sales. Q&A with Jodi Allen, P&G's vice president of North American operations and marketing.
