• by Gavin O'Malley , Staff Writer @mp_gavin, May 16, 2012

By way of welcoming attendees to OMMA RTB, this morning, co-MC and MediaPost Editor-in-Chief Joe Mandese warned them that they (“people, culture, organizations”) represent the greatest barrier to progress. Love you, too, Joe! Inconvenient as it may be, however, Mandese added that successful RTB strategies must internalize “the human factor.” Feelin’ the love!