• by Gavin O'Malley , Staff Writer @mp_gavin, May 16, 2012

Most marketers are ___________ about real-time bidding:

A) Excited
B) Reticent
C) Terrified
D) All of the above!

Unfortunately, the answer is most likely D, according to Joanna O’Connell, Senior Analyst at Forrester. As a result, O'Connell added at OMMA RTB: "We need to find ways to make [RTB] palatable for both sides [meaning not just quants and computer scientists] in order the make this work.