• by Gavin O'Malley , Staff Writer @mp_gavin, May 17, 2012

Tim Hanlon, CEO & Managing Director of strategic consulting firm The Vertere Group, is a natural salesman. Pitching his late-afternoon panel, "Online vs. Offline/Buyer vs. Seller: Is Video Advertising Cross Platform, or at Cross Purposes?" Hanlon warned OMMA Video attendees: "We're going to challenge your ability to stay awake." Closing the deal, the self-described "weary veteran of the agency world" admitted: "Honestly, I don't think we're going to solve any problems here, today."