Commentary

Internet Activity on Selected Sites For The Last Two Weeks in August

Internet Activity on Selected Sites For The Last Two Weeks in August

Government, Home and Fashion, Family and Lifestyle and Finance and Insurance all reaching 2 to 3% of the Internet audience with the most popular sites.

Top 10 Online Government & Nonprofit Destinations
 Unique Audience (000)Active Reach (%)
U.S. Federal Trade Commission2,7622.88
U.S. Dept. of Commerce1,2971.35
U.S. Dept. of Health & Human Services1,1801.23
U.S. Dept. of Defense1,0171.06
California7260.76
U.S. Dept. of the Treasury6900.72
U.S. Dept. of the Interior6700.7
U.S. National Aeronautics & Space Administration5900.62
e2give.com4880.51
U.S. Legislative Branch3510.37
Top 10 Online Home & Fashion Destinations
 Unique Audience (000)Active Reach (%)
eBay Home2,5762.69
eBay Clothing, Shoes & Accessories1,5701.64
Kraft Foods1,0521.1
Realtor.com9010.94
eBay Jewelry and Watches8030.84
Food Network7800.81
JC Penney7250.76
InStyle7240.76
MSN House & Home6750.7
Lowe's6570.69

Source: Nielsen//NetRatings
Week ending Aug. 31, 2003
US, Home

Top 10 Online Family & Lifestyles Destinations
 Unique Audience (000)Active Reach (%)
Disney Online2,4342.79
eBay Toys2,2042.53
Emode.com2,0862.39
Match1,2861.48
AOL Health1,2621.45
Yahoo! Personals1,2551.44
AOL Parenting1,2291.41
Cartoon Network1,0751.23
Ancestry.com8050.92
WebMD7790.89
Top 10 Online Finance/ Insurance/ Investment Destinations
 Unique Audience (000)Active Reach (%)
Bank of America2,5862.97
Paypal2,5212.89
AOL Personal Finance2,3162.66
Yahoo! Finance1,9572.24
MSN Money1,9002.18
Wells Fargo1,7331.99
Capital One1,6611.91
CNNMoney1,5311.76
Citibank1,5031.72
Marketwatch.com1,2091.39

Source: Nielsen//NetRatings
Week ending Aug. 24, 2003
US, Hom

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About the Author

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.