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GM: No Super Bowl Ads in 2013

  • Reuters, Monday, May 21, 2012 3:19 PM

General Motors won't be advertising during the 2013 Super Bowl because it "can't justify" paying the increase in price: a possible $4 million for CBS, up from NBC's $3.5 million, for a 30-second spot, GM global marketing chief Joel Ewanick said  in a statement.

This announcement comes just days after GM dropped its paid ads on Facebook.

GM also had no ads in the 2009 games, just prior to its filing for bankruptcy protection.

Read the whole story at Reuters »

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