You want to zap our TV commercials? We'll zap yours first.

In twist on the new controversial commercial skipping feature for Dish Network consumers, the major broadcast networks have decided, in turn, to zap a new Dish Network commercial – one that touts Dish's ability to zap TV network commercials.

Dish’s new AutoHop feature – attached to its new “Hopper” DVR unit – allows viewers mass deletion of primetime commercials among the four major TV networks. Viewers can screen the primetime programming the next day.

Dish now says three of the networks – CBS, Fox and NBC – have rejected TV ads for Dish’s Hopper whole-home DVR, the device that features the AutoHop function.

One commercial specifically touting the AutoHop commercial skipping feature has been running digitally on platforms such as YouTube.

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