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More On Google's Penguin

SEO best practices are not clearly defined, and there are no safe shortcuts to improve a site's search engine ranking. Deceptions or attempts to shortcut the goal of serving Web site visitors and customers could drop a business from search results. Virgnia Nussey give marketers advice on serving Google algorithm updates, which includes a guide to reducing links -- a necessity when it comes to adhering to Google's Penguin update.

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