Amazon on Tuesday launched an app for its video services on Microsoft’s Xbox 360 game console that allows Xbox Live subscribers to access its video-on-demand and video subscription service offerings, called Amazon Instant Video and Amazon Prime Instant, respectively.
In so doing, Amazon joins Netflix, Vudu and Microsoft in offering VOD services on the Xbox, not to mention the video services from pay TV operators like Comcast’s Xfinity and Verizon’s FIOS TV.
GigaOm notes that Amazon’s expansion could spell trouble for Netflix in particular, especially since nearly 25 percent of all Netflix traffic came from the Xbox in 2011. While Amazon still only offers 17,000 movies and TV shows on Amazon Prime Instant, it is growing quickly. Netflix currently offers about 50,000 titles.