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Digital Marketing Spend Rising; 41% Plan Bigger Investment

Marketing intermediary FindGood conducted a survey which canvassed the opinions of 4,300 companies that use marketing agencies, returning 333 responses. Of those, 85% believed that they would increase their overall marketing spend or keep it level over the course of the year. Digital marketing showed the most positive outlook, with 41% of respondents believing that they would invest more heavily in this area during 2012. This is the third successive quarter where marketing spends have been revised upwards.

Read the whole story at Northwest Evening Mail »

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