Is TV on golf back?
With big TV golf star Tiger Woods winning The Memorial, televised on CBS this past week, viewership more than doubled for the tournament versus a year ago – to a
Nielsen preliminary 3.8 household rating/9 share. The Memorial pulled in a 1.6/4 in 2011.
Though Woods won a small tournament some months ago, the athlete hasn’t contended in any major
tournament for the last several years – and TV golf ratings have suffered.
For the last half-hour of Sunday’s final round -- 5:30 to 6 p.m. -- ratings soared to a 5.7 rating/12
share.