• The Guardian , Monday, June 11, 2012 12:56 PM

With the adoption of tablets and smartphones, watching TV has become something audiences participate in rather than just sit back and watch. According to former Channel 4 executive Matt Locke, founder of multiplatform producer Storythings, some 60% of UK viewers now have a laptop or tablet computer running while they are watching television and are very often commenting on the show unfolding. "There has been a big consumer uptake of tablets and iPhones; we started noticing people talking about shows while watching them," says Locke.

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