Yahoo and CNBC this morning announced a deal that will feature CNBC content prominently on Yahoo Finance in the U.S. The collaboration will also result in a new series of co-branded videos distributed across both publishers’ sites.
As part of the agreement, Yahoo Finance and CNBC said they would also share other resources. For example, Yahoo Finance journalists will contribute to CNBC’s “Business Day” programming, while CNBC video clips, news and analysis will be featured prominently on Yahoo Finance and distributed across the Yahoo network. Yahoo and CNBC will each retain editorial control over their respective sites.
The arrangement is not exclusive, and CNBC will be free to distribute its content on other sites, while Yahoo will be free to feature content and perspectives from competitive publications and industry experts on Yahoo Finance.
The co-branded original videos will premiere this fall, with content ranging from market coverage to profiles of the top minds in business and investing.
According to comScore Video Metrix, one out of every four videos viewed in the business and finance news category occurs on Yahoo Finance or CNBC.com.
Mark Hoffman, president-CEO of CNBC, stated the partnership will dramatically expand CNBC’s reach online. Combined, CNBC.com and Yahoo Finance have an unduplicated audience of 40 million people in the U.S. each month, according to comScore Media Metrix. The alliance will also give Yahoo a broadcast platform for Yahoo Finance content and contributors.
Advertisers will be offered joint sponsorship sales opportunities, with CNBC serving as the go-to-market sales lead.