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A Panda Tale Of One Company

An unnamed business-to-business company gave Glenn Gabe the lowdown on how Panda affected the company's Web site, forcing it to make some difficult decisions before it recovered. Gabe guides us through the events such as the drop in Web site traffic, strategies to increase quality content, and other steps that should be taken to recover after being hit by Google's algorithm changes. He reminds marketers that any site can get hit, moving fast doesn't mean a speedy recovery, and "no Panda recovery is a full recovery" -- so remain vigilant and be prepared for change.

Read the whole story at Search Engine Journal »

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