More bad news for Netflix’s U.K. operation: Amazon-owned rival Lovefilm has signed another one of those pesky exclusive content deals, this time with Twentieth Century Fox. This comes less than a month after Lovefilm signed up Universal, also on a multi-year basis. Similar deals were already in place with Warner Bros, Sony Pictures and others, and now Lovefilm’s customers can look forward to streaming the likes of X-Men: First Class from March next year, while Netflix’s can’t. The TV part of the deal kicks in earlier, with Buffy and more becoming available next month.