Commentary

Brand Marketers Summit, Redux

That’s right, MediaPost got its second-ever Brand Marketers Summit off to a start this morning in Kohler, Wisconsin, and MediaPost Chairman Ken Fadner said it will be an “at least annual” event.

The first one took place nearly two years ago in Boston, though under a slightly different banner of, “the Change Summit.”

Noting that most of the summits MediaPost has produced to date have focused on very vertical digital marketing subject matter – search, email, social, mobile, etc. – Fadner said, “About two years ago we began realizing  that we needed to bring these disciplines together.”

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