That’s right, MediaPost got its second-ever Brand Marketers Summit off to a start this morning in Kohler, Wisconsin, and MediaPost Chairman Ken Fadner said it will be an “at least
annual” event.
The first one took place nearly two years ago in Boston, though under a slightly different banner of, “the Change Summit.”
Noting that most of the
summits MediaPost has produced to date have focused on very vertical digital marketing subject matter – search, email, social, mobile, etc. – Fadner said, “About two years ago we
began realizing that we needed to bring these disciplines together.”