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BBC Throws Hat Into Olympics Social Media Ring

Last week, Facebook staked out its claim as a prime destination for people looking for this summer’s Olympics coverage online. Today, the BBC announced it’s putting its sports coverage into a new Timeline app. The app, which is only usable by UK users, is currently in beta form and live already: people can currently access streams of Wimbledon. That will get ramped up in coming weeks for Olympics coverage, when it will be some of the most comprehensive Olympics coverage yet seen on the social network — 24 streams in all — and will mark the first time that the BBC will stream live events using Facebook.



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