Media buyers are complaining about extra fees magazine publishers are charging for activating hotlinks in tablet ads -- most recently an extra $1,500 per link at Meredith's Better Homes and
Gardens, Fitness and Parent pubs. The company claims it's a reasonable production fee. Last year buyers and advertisers were skeptical about Conde Nast's charging $5,000 to activate each
link in a tablet ad.
Read the whole story at Advertising Age »