Commentary

Just An Online Minute... Fast, Good, But Not Cheap: RoadRunner

Don't expect Time Warner Cable to get too far into pricing wars when it comes to broadband.

At an investors' conference Tuesday afternoon in New York City, Time Warner Cable Chairman/Chief Executive Officer Glenn Britt said that there are no plans to drastically cut the prices on its broadband service. While that doesn't mean that it won't engage in some special discounting or temporary offers, Britt said Time Warner Cable wasn't going to go for an overall price cut.

For RoadRunner, Time Warner Cable wants to offer "complete features and services, not turn any of our businesses into a commodity," Britt said.

Time Warner is trying to differentiate itself by offering speed (three megabits per second) and a new version of RoadRunner sometime early next year.

"We have not dropped the price across the board. We're aggressive on offers where we need to be," Britt said.

There's also the possibility of a tiered pricing system, which Britt said he's not crazy about as a rule but might have to do down the line. The tiers would be determined on speed, with faster speeds getting a premium.

--Paul J. Gough

Next story loading loading..