Something Massive’s Adam Broitman is definitely an innovator, but that doesn’t mean he doesn’t take a few arrows in his back every once in a while. It’s a mixed blessing to be in the vanguard, said Broitman, noting, “My Second Life real estate is greatly devalued right now. It’s not always great to be the guy pushing things.”
On the other hand, Broitman said it’s good for brands to take some risky and innovative steps, because they learn how to do things better in the future.
“Find value even in failure,” Broitman suggested.