Around the Net
Digital Could Put 'Auto Trader' Out Of Print
- Evening Standard, Monday, July 2, 2012 2:13 PM
Booming digital revenues now make up almost 80% of sales at Auto Trader and could hasten the end of the print version of the car-classifieds magazine in 12-18 months. Annual turnover rose only 1% to £257.2 million, but digital sales, from the web and smartphones, jumped 11% to £202 million. Auto Trader is a rare example of a print title that transformed itself successfully into a digital brand, with operating profits before exceptionals up 9% to £129 million.
