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SEO Performance-Based Pricing

George Michie brings up some concerns around performance-based pricing linked to a new way to do Web site conversion optimization. The model, supported by dynamic creative and machine learning, presents a new way to continually optimize against unaltered Web pages where the advertiser only pays a percentage of the lift in conversion. Michie reveals and shares some downsides to the model, from latency to redundant practices.

Read the whole story at Rimm-Kaufman Group »

1 comment about "SEO Performance-Based Pricing".
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  1. john mccarthy from WebMetro, July 11, 2012 at 7:29 p.m.

    This is an interesting post from the folks at Rimm-Kaufman but unfortunately the title is mislabeled. The title says "SEO Performance-based Pricing" yet the article does not reference SEO in the article.

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