Hyundai’s first worldwide ad campaign to build a consistent global message for the brand says "Live Brilliant," but is it? You can see the spot at the link. It features a beautiful
woman in a car who leaves the city to drive around inexplicably in what looks like Joshua Tree, or some other auto beauty shot setting. Jean Halliday points out that the campaign was dictated by the
"Mothership" and kind of forced on the U.S. market, as an effort to establish the brand as a premium marque. You shall judge.
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