That's what Association of National Advertisers chief Bob Liodice said during his opening remarks at the ANA's Digital and Social Media conference in Laguna Niguel this morning.
Citing
the ANA's most recent member survey, Liodice showed a datapoint intidcating that 33% of marketers are intersted in Pinterest.
"Whoever heard of Pinterest," Liodice said, alluding to its
sudden burst onto the social media scene.