For the second time today, a pussycat took center stage at the Association of National Advertisers' Digital and Social Media Summit. Okay, so it was center screen, not actually on the screen, but
the presence of "Talking Tom," the virtual, user-controled talking cat, only served to reinforce something consumers already know: felines rule
the Web.
"Tom," the creation of Outfit7 Inc., was presented by the developer's Chief Business Guru, Narry Singh, with an assist from summit chair and MasterCard digital chief Mike
Donnelly, who petted, poked, punched and even smacked-upside-the-head the virtual tom cat to great effect.
Feel free to do it yourself at http://outfit7.com/apps/talking-tom-cat/