Around the Net

Mobile Shopping Up; Social Shopping Down

Mobile shopping rose in the second quarter while social media sales fell according to a new report from IBM. The IBM Retail Online Index, a cloud-based analysis of the online retail sector, said retailers saw 15% growth in sales from mobile devices, but a 20% decline in sales in social media based on a much smaller base over this three-month period. Over the second quarter mobile commerce rose 14% to 15.1% of all online purchases, which there was a 20% drop in social shopping. Some reasons for the social disease: a disconnect between CMO and CIO; no clear idea about how to use social media for marketing. There were, for example, fewer deals offered through social channels than in the first quarter. 

Read the whole story at Chain Store Age »

Next story loading loading..