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BMW, Mercedes-Benz Ready Product Blitzes
- Detroit Bureau, Thursday, July 19, 2012 8 AM
Locked in a global battle for the growing luxury market, both BMW and Mercedes-Benz plan to launch a new-product blitz never before seen in the high-line realm – even as they both fight it out for dominance in what remains the world’s largest luxury market. The product assault is expected to cover a wide range of the luxury market, including the premium luxury segment, but a significant focus will be placed on lower-end offerings such as the BMW X1 crossover and a comparable offering from Mercedes.
