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Fiat Speaks Italian In India

Fiat's India division has a new campaign to show its Italian technological pedigree. The campaign will be focused on Fiat's Multijet and Common Rail Direct Engine technology engines, used in cars of several manufacturers. The effort is via Mumbai-based Saints And Warriors. The agency’s business chief, Sartaj Jaffery, said the campaign is a "360-degree" effort comprising print, outdoor, television and digital. The television campaign will go on air by the last week of July or the first week of August.

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