Around the Net

AOL Seeks 'Bigger,' 'Bolder' Marketing

AOL’s chief marketing and communications offer says the brand needs to do more to distinguish itself in the minds of consumers. After trimming the company’s brand roster and realigning departments, Jolie Hunt says it’s time to figure out how to sustain the brand, perhaps by focusing more on some of the key assets like Huffington Post and TechCrunch. 

Read the whole story at Marketing Week »

Next story loading loading..