As far as fantasy sports scenarios go, we may never know how a team or player of old would compare athletically to their contemporaries, but at least we know how they would in terms
of their marketability, thanks to the team at Nielsen. To ascertain which of the U.S. Olympic basketball “Dream Teams” has more marketing muscle – the Michael Jordan-led 1992 team or
this year’s version – Nielsen utilized E-Poll’s so-called “N-Score’ rating system, which measures the endorsement potential of celebrities, and determined that the 1992
team would trounce the 2012 lineup by a large margin: 158.7 N-Score points to 35.5.