• by Joe Mandese  @mp_joemandese, July 24, 2012

OMMA (Premium) Display programming chair Steve Smith says the word “premium” is becoming overwrought, and maybe even diluted by the number of ways (and the number of people) who are throwing it around these days.

“Premium is a term that I many ways has been hijacked by a lot of people,” Smith said during his opening remarks, adding, “Everybody says they are doing premium inventory and have premium sites. That remains to be seen.”

One place you can see it, is on MediaPost itself, Smith said noting, that, “MediaPost itself is a premium publisher. All of our ad sales are direct.”