• by Joe Mandese  @mp_joemandese, July 24, 2012

Invoking one of the best lines ever from “Spinal Tap,” Turner Broadcasting System Executive Vice President of Turner/SI Digital Ad Sales Walker Jacobs told OMMA (Premium) Display attendees that the IAB’s “Rising Star” units, or any new premium online display advertising units, are like saying they’re “louder because it goes to 11.”

Walker said brand advertisers need to understand the user’s context and experience surrounding those units in order to determine what their impact actually is.