Commentary
RTB Rising
- by Laurie Sullivan , Staff Writer @lauriesullivan, July 26, 2012
Programmatic buying accounts for 17.5% today, rising to 43% in 2017, according to Brian Monahan, Managing Partner, Magna Global Intelligence Practice, who opened the OMMA RTB conf. in Los Angeles on Thursday
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
