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And Now For The Twitter Medal Count

As the 2012 Olympic Summer Games open, a U.K. based social media consulting firm has devised a leader board that tracks and ranks how effectively Olympic sponsors use social media during the games. Social Agility co-founder Tony Burgess-Webb says the year-old company uses more than 50 metrics to calculate the scores posted on its continuously updating London 2012 Social Media Scoreboard. His company has been tracking sponsors’ social media campaigns for three months, and with opening ceremonies set for Friday three companies – Coca Cola, British Airways and Adidas – have surged to the top of the social media medal table.

Read the whole story at Metro News »

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