Around the Net

IAB UK Debuts New Online Behavioural Ad Guide

The plan is to inform consumers about ads displayed on websites based on their previous web browsing behavior – known as ‘behavioural’ or ‘interest based advertising’. The move marks the re-launch of the UK version of the consumer website - Your Online Choices - following the roll-out of the website to 28 European countries and 22 different European languages. The re-launch of the website is a prelude to a cross-industry pan-European consumer advertising campaign later this year to help people understand online advertising.

Read the whole story at Daily Deal Media »

Next story loading loading..

Discover Our Publications