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Targeting Email Segmentation

Christiana Care, a 1,000-bed health system based in Delaware, grew its database from two entries to 64,000 in four years and drove 3,000% return on investment by carefully choosing a marketing automation vendor, segmenting the prospects, and executing the effort. David Kirkpatrick takes us through the steps and describes the technology put in place to make it happen.

Read the whole story at MarketingSherpa »

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