Top 10 DMAs in which adults who consider themselves medicine & drugs “brand name traditionalists” reside:
- New York, NY
- Los Angeles, CA
- Providence-New Bedford, RI-MA
- Laredo, TX
- Columbus, GA
- Philadelphia, PA
- Boston (Manchester), MA-NH
- San Francisco-Oakland-San Jose, CA
- Miami-Ft. Lauderdale, FL
- Hartford & New Haven, CT
*Believe in traditional medicine and branded remedies; prefer popular brand-name drugs, even if they cost
more.
Source: GfK MRI’s 2011 Market-by-Market Study
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