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VHI Adds Social Elements To 'Pop Up Video'

In the second season of the reboot of its iconic "Pop Up Video" show, VHI has added social features to its "Create Your Own Pop-Up Video" Web app by enabling users to collaborate with friends on their video and embed it on Facebook. "This is a prime example of our storytelling without borders strategy which looks to engage fans before, during and after show…and even between seasons," notes Dan Sacher, VHI's senior vice president of digital.

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