The founders of Twitter on Tuesday debuted Medium -- a new online platform for sharing and discovering blog posts and pictures.
“Evan Williams and Biz Stone are looking to change the way we think of online publishing yet again,” writes Business Insider.
“On the surface, Medium looks like a mashup between more traditional blogging services and user-curated collections,” Mashable writes. “Users can choose to read, give feedback or write their own material.”
“The layout looks a lot like Pinterest, but contributions include both pictures and text,” remarks GigaOm.
“Lots of services have successfully lowered the bar for sharing information, but there's been less progress toward raising the quality of what's produced," Williams explained in a blog post. "While it's great that you can be a one-person media company, it'd be even better if there were more ways you could work with others.”
“That's the goal of Medium, which takes submitted content, such as text and photos, and organizes related items in collections that multiple people can review and add to,” according to CNet. “Instead of being listed chronologically, posts getting the highest user rating will appear at the top.
Put another way, the idea behind Medium that people should be able to publish without “the burden of becoming a blogger” and worrying about developing an audience, Williams explained in his blog post.
“On first use, it's not (ahem) obvious what Medium is,” ReadWriteWeb notes. “However, Williams promises that this version of Medium is ‘just a sliver of what we’ve figured out.’”