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Kaiser Permanente's New VP Advertising

Alexandra Morehouse has been named Kaiser Permanente’s VP of advertising and brand management. She will lead Kaiser Permanente’s brand experience, advertising and digital strategy functions and oversee the organization’s “Thrive” advertising campaign, which debuted its ninth season of new ads during the Summer Olympics. Morehouse will report jointly to Diane Gage Lofgren, SVP, brand strategy, communications and PR, and Christine Paige, SVP, marketing and Internet services.

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