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Malibu Style: GM Teams WIth Living Social, Time Warner

  • Adweek, Monday, August 20, 2012 9:53 AM

GM has forged a unique multiplatform alliance with fashion designer Isaac Mizrahi, the daily deals brand LivingSocial and media giant Time Warner. Mizrahi conceived a new line, Malibu Style, inspired by the 2013 Chevy Malibu, targeting women 25-45. Fifty videos, starring Mizrahi, will be streamed across Facebook and TW-owned sites. Both the line and the car will be promoted. Carat brokered the deal.


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