MediaPost Chairman Ken Fadner kicked the Mobile Insider Summit in Lake Tahoe this morning by doing his obligatory intro of Steve Smith, summit chair and editor of MediaPost’s Mobile Marketing Daily (etc.), as the man who “needs no introduction.” That’s because Steve is the smartest guy on the planet on the subject of mobile. That said, Fadner pointed out that he won’t be programming our next Mobile Summit. That honor will go to Chuck Martin, the author of several books (The Third Screen, etc.) about mobile media, and director of the Center for Media Research at MediaPost, who presumably is the penultimately smartest guy on the planet on the subject of mobie.
Back to Steve, Fadner pointed out that among his other eclectic interests are the fact that he collects vintage comic books, and (if I heard correctly) wrote some kind of paper about Popeye and the Great Depression.
On that note, he introduced Steve, who quipped, “I have no segue from the Great Depression to this, because we are absolutely the opposite in mobile.”