• by Joe Mandese  @mp_joemandese, August 20, 2012

There was quite a diversity of views on “mobile first” strategies for the estrogen-charged opening panel at the Mobile Insider Summit.

Intuit’s Cathleen Ryan said it’s really just an extension of what Intuit is trying to offer its customers – especially tax preparers utilizing Turbo Tax, as an example. For them, it’s about “support.” She noted that increasingly means accessing information or even software via the mobile Web. For others, she noted, their mobile device may be their only, if not primary connection to the Web.

For Amber Gravely, senior channel marketing manager at Plantronic, it’s more about how to say in touch with her retail trade constituents. She noted her job is more B2B, and that most of the retail reps she deals with are well-connected and highly wireless, so mobile is a logical first for that crowd.

For Kerry Camisa, director of digital marketing at International Speedway Corp., it’s simply about “getting butts in the seats.” Mainly, she said, it’s figuring out how to utilize mobile to get local fans more engaged, and in greater attendance for ISC’s local NASCAR races.