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Panasonic UK Moves Budget To Social Media

The electronics brand will look to recruit fans to act as spokespeople for its products and services after admitting that its previous marketing strategies have failed to get across how its products can “change peoples lives.” It will offer fans behind-the-scenes access to each of its sub-brands in the hope that by rewarding followers with content they will then go on to share feedback and promote the company’s products to people in their wider network.

Read the whole story at Marketing Week »

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