• Paid Content, Tuesday, August 21, 2012 3:44 PM

Only one in 10 TV viewers using a second screen browse the Web for info about what they're watching -- "which could suggest there is greater opportunity in second screens’ social dimension than in commerce and adjunct information," writes Robert Andrews. These stats come from Deloitte’s UK study of 2,000 people  -- and the British accent is clearly evident in this post: "Twenty-four percent of viewers use a second device screen whilst watching TV," writes Andrews. And "nearly half of 16-to-24-year-old [second-screeners] use communication tools like email and social networks."

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