• by Joe Mandese , August 22, 2012

Interesting way to establish the authority, if not the authenticity, of mobile as an important marketing and media platform: With a bunch of print media writers. Specifically, a panel of authors who have written books recently about mobile media. In other words, even in the world of hyper-connected, super-fast mobile media, print still matters.

Actually, other non-digital media matter too, including, good old-fashioned human beings.

Asked by Mobile Insider Summit panel moderator Richard Krueger (senior director of marketing at Microstrategy, and an author himself [“Facebook Marketing For Dummies”]), Jed Alpert CEO of Mobile Commons, quipped, “

“The way I used mobile to promote the book is I come to mobile marketing conferences and hold up the book,” he said, matter-of-factly raising a copy of his book, the aptly titled, “The Mobile Marketing Revolution.”

And in another indication that old-fashioned media still matters in a hyper mobile world, Alpert was received as a minor rock star at the summit this week, because he is quoted in the “Wireless” issue of this week’s Time magazine. Go print!