• by Joe Mandese  @mp_joemandese, August 22, 2012

Hallmark Channel just unveiled a new tagline and brand image: "The Heart of TV."

The cable TV network explained that it is designed to reflect its "core values" and reinforce its "position as a leading destination of life-affirming, clebratory and quality programming that families comes goether to watch again and again."

The rebranding effort will be tesed in social media beginning Sept. 17, and breaks on-air on Oct. 1.