Borrell To Launch Digital Map
- August 22, 2012
This fall, research firm Borrell Associates will launch its new Digital Marketing Region map specifically designed for online media, says NetNewsCheck. It is Borrell's answer to Nielsen's TV DMAs and will enable digital marketers to understand the boundaries of legacy media markets. Borrell carved out 513 DMRs, with most DMAs containing several DMRs and some DMRs bleeding into more than one DMA.
